Email variables and logic rules


Here, you’ll find an overview of email variables and logic rules.

Variables

When creating/editing an email, it’s good to work with pre-set variables. This automates the personalization of the email in a non-complicated way.

There are different types of variables you’re able to use for different types of emails. Variables should always be placed between brackets (instead of the dots): {{...}}

Please note: When you make a typo in your email variables, the entire email won’t be delivered! Always make sure to use a test email. In your test email your personal data will be used.

Standard variables:

  • First name:                                            {{first_name}}
  • Last name:                                             {{last_name}}
  • Company name:                                    {{company}}
  • Full name:                                               {{name}} 
  • Webinar title:                                          {{episode_title}} 
  • Phone number:                                      {{phone}}
  • Country:                                                  {{country}}

Confirmation email variables:

  • Link to viewer system requirements:       {{system_requirements_link}}

Reminder email variables:

  • Link to your registration page:                  {{registration_link}}

Follow-up email variables (replay + evaluation):

  • Link to the evaluation form:                      {{evaluation_link}}
  • Link to your registration page:                  {{registration_link}}

Payment confirmation email variables: 

  • Payment reference:                                {{payment_reference}}
  • Payment date and time:                        {{payment_datetime}}
  • Payment fee:                                           {{payment_fee}}

Logic rules

For each webinar broadcast, the scheduled email will be delivered just once.

Example 1:

You planned a reminder email for a broadcast that’s scheduled 1 day before the start of the webinar. But for broadcast ‘A’ you directly sent the email 2 days before the webinar. For broadcast ‘A’ this email won’t be considered anymore for the scheduled emails.

Example 2:

You sent a direct email for broadcast ‘B’, after which you decide to schedule the emails. Broadcast ‘B’ isn’t considered in the scheduled emails, because it has already been delivered directly.

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