Through the use of webinars you can simply reach more potential customers in the same moment. A sales pitch with extra opportunities and no travel time at all!
A webinar gives the possibility to reach more potential customers at the same time. It’s a sales pitch with extra opportunities, without making your customers uncomfortable. Every week Stance from ZorgSubsidieKalender gives a webinar to show potential customers what kind of value their database has. She saves a lot of time through these conversations and gets more done in a short period of time.
Interview with Stance van Heijst from ZorgSubsidieKalender.
What does ZorgSubsidieKalender do?
ZorgSubsidieKalender is a consultancy for care and welfare and we have a large database with all subsidies and funds for care and welfare. We also provide workshops, subsidies, fundraising and advice.
For what do you use webinars?
We use webinars to demonstrate our SubsidieKalender database and to share knowledge to promote our workshops.
Why did you start with webinars?
We started a webinar to show our potential customers how the database works without becoming a customer immediately and with the demo I can do that very well.
And why did you choose WebinarGeek?
We chose for WebinarGeek because it is in Dutch as well. I mean, I speak English, but I like to have Dutch support for these kind of things.
We chose WebinarGeek because it is in Dutch as well.
Of course I did more orientation and saw tools with a lot of functionalities, But yeah, you have to really make use out of it or turn it off. This was the fastest way for us to get going.
What is your purpose with webinars?
Our purpose with webinars is to provide better help for our customers by showing them all the options from our database.
And of course it’s a relief to not have to get in the car or train for every customer. Then I would be on my way for about a week and a half, now I have one moment a week to reach all those customers and show them what our database entails and what we have to offer.
Why do webinars work for you?
Webinars work for us very well, because we notice that customers like to have contact over the phone. But even more through a webinar, because then we can show them things at the same time. They can ask questions via chat and they feel much more heard and more engaged.
What was your most successful webinar ever?
Yes, the most successful webinar ever. You can say with a hundred participants, but to me it is a success if customers are convinced of our services and take a subscription. And we sold a lot of subscriptions after giving webinars.
You can say with a hundred participants, but to me it is a success if customers are convinced of our services and take a subscription.
What is the most important tip for everyone that wants to start with webinars?
Yes, my most important tip to start with webinars is: Think very carefully about your current reach and how that can be improved with webinars. If you organize a webinar and promote it well you can talk to a hundred people at once.
And yes, if you have limited time then you cannot step in to the car for a hundred times to visit all those people to tell your story, it doesn’t matter if it’s sharing of knowledge or showing the database. But yeah, that is the most important tip I have.
If you organize a webinar and promote it well you can talk to a hundred people at once.
What’s your favorite feature?
One of the features I like to use is screen sharing, for us very important because we can show from our own computer how the database looks and works. And that makes it lively and convincing to customers and it works really well for us.
Take a look at the possibilities of ZorgSubsidieKalender.
Would you like to share your success story? Send an email to firstname.lastname@example.org and tell us how you make use of webinars to reach your company goals.