---
title: "Building a full content calendar by Intercom"
description: "Learn from Intercom's transformation from having no webinar program to a complete strategy and content calendar."
publishedAt: "2024-02-26T13:59:59.764Z"
modifiedAt: "2025-11-05T15:57:59.434Z"
author: "WebinarGeek"
tags:
[]
canonicalUrl: "https://www.webinargeek.com/es/academia/edificio-una-webinario-programa"
language: "es"
---

# Building a full content calendar by Intercom

Learn from Intercom's transformation from having no webinar program to a complete strategy and content calendar.

Mark Lafrate, GTM Lead, Webinars & Partner Marketing at Intercom reveals his secrets behind their impressive attendee numbers and the continuous growth of their viewer ratio.

Don't miss this opportunity to discover how Intercom achieved major webinar success, and learn valuable strategies for your own journey.