---
title: "Google Tag Manager + WebinarGeek integration"
description: "Connect Google Tag Manager with WebinarGeek to get the most out of your webinars."
publishedAt: "2021-08-04T13:00:54.000Z"
modifiedAt: "2026-02-23T14:24:36.973Z"
author: "WebinarGeek"
tags:
[]
canonicalUrl: "https://www.webinargeek.com/integrations/google-tag-manager"
language: "en"
---

# Google Tag Manager + WebinarGeek integration

## Google Tag Manager + WebinarGeek

Get the most out of your webinars with our Google Tag Manager integration.

##### Connect every tag with WebinarGeek

It doesn't matter if you want to use Google Analytics tags, the LinkedIn Insight tag or whatever other tag. Google Tag Manager allows you to use your tags with WebinarGeek by installing the GTM container on all your public pages.

![Two stylized figures in blue shades giving each other a high five, with three blue lines above their hands indicating movement or impact.](https://a.storyblok.com/f/110864/193x181/2f2464dc39/highfive.png)

##### No technical knowledge required

You only have to add your GTM container ID. The container will then be added automatically to every page your viewers will visit. For instance the registration page, watch page or even when paying.

![Two interlocking navy blue gear icons on a white background, representing settings or mechanical processes.](https://a.storyblok.com/f/110864/178x178/369e249908/dm_gears.png)

##### Get the most out of your webinars

With the use of Google Tag Manager you can use triggers for all the tools you already use. It makes it much easier to get the most out of your webinars!

![Icon of a stylized mountain with a flag on top, symbolizing achievement. The background is dark, and the mountain is in shades of blue.](https://a.storyblok.com/f/110864/232x179/e4e679c7dd/stat.png)

## Popular use cases

Use triggers and events to get the most out of your webinars. Here are some helpful use cases.

### Custom event tracking

Create custom events in GTM for visiting different pages like the registration page, streaming app, and more.

![list icon with 2 checks and 1 circle](https://a.storyblok.com/f/110864/x/a547e4df87/list-check-solid.svg)

### Improved tracking of webinar engagement

Use GTM to track detailed webinar interactions such as registration, attendance, and drop-off points.

![eye icon](https://a.storyblok.com/f/110864/x/852573c294/eye-solid.svg)

### Audience retargeting

Create retargeting lists in GTM based on webinar participation data, such as those who registered but did not attend.

![avatar icon](https://a.storyblok.com/f/110864/x/64f357b002/user-plus-solid.svg)

## Work with the tools you already use

Discover the added value of our integration with Google Tag Manager.

[Start free trial](https://www.webinargeek.com/register)

[Documentation](https://help.webinargeek.com/en/articles/5045878-google-tag-manager)

[View all integrations](https://www.webinargeek.com/integrations)