How to make a registration page

LEARNING GOAL: knowing how to make your own registration page.

Before you can develop the registration process, you need to create the registration page. This is the first step after creating a new webinar. Here, we can edit the registration page.

If you click on ‘Edit registration page’, you can edit different parts of the registration page. We’ll discuss the editing options, one by one.

Title

The title could very well be the most important part of the registration page. It consists of one or sometimes two lines of text, which you use to draw the potential registrant’s attention. The title is short and to the point and states what the webinar is about. You want to move visitors of the page to act. That’s why a clear call to action is important to create a high level of engagement.

In the next chapter, we’ll discuss what you can do to optimize the title. For now, here are some practical tips:

• Use numbers, if possible

• Do not use language that's too complicated

• Try to evoke emotions Create a title that appeals to people

Description

Describe what the webinar is about in more detail. You can also grab this opportunity to elaborate on the title. Make sure that, like the title, the description is short and to the point. The purpose of the description is to inform the potential viewer about the webinar’s benefits and added value. But we don’t want to give away too much information just yet.

You can use bullet points and 3 to 4 lines for your description. Here’s an example:

• Learn everything about webinars in 30 minutes

• How we use webinars to generate more leads

• + 10 useful tips you need to organize successful webinars

Keep in mind that a shorter list is easier to read.

Call to action

The call to action is an important part of the registration page. It refers to the button that moves visitors to action, which is to register for the webinar. The only call to action on the page is the one that lets people register.

• Make sure the call to action is obvious

• Use striking colors

• Don’t use too much text, use one to two words: ‘REGISTER NOW’

Registration fields

The registration fields are used to collect information about a registrant. The registration template already contains fields for a first name and an email address. The first name is used to address the registrant and the email address is used for communicative purposes.

You can decide which fields registrants have to fill in, for example, last name, company name, and phone number. Make sure that you limit the number of fields in order to keep registration easy and low-threshold. Do you want to add more fields? Then mark these as optional.

If you want to divide leads into groups and address them in different ways, it can be useful to add more fields.

You can also use the registration form to let registrants ask a question in advance and make them feel more involved. This can also be beneficial for you because the input gives you an idea of what the registrants think and you can respond to it during the webinar.

Visual aspects

The best way to give your registration page a personal touch is to add images and videos. What’s more, is that videos provide a unique way to let registrants meet you as a presenter in a video message.

Use the video to give a short description of the webinar. Explain the benefits and what viewers learn when they participate. Video tips:

• No longer than 30 seconds

• Keep it simple

• Don’t use technical terms

Whether you use the standard registration page or want to adjust the page yourself, these are the most important elements that you should take into account when creating a successful registration page.

What have I learned?

• What a registration page is

• How I can make my own registration page

• What I should take into account when I’m creating a registration page