Host webinars smarter with these product updates

Jan-Willem
30 April 2021 - 5 min

At WebinarGeek we like to make hosting webinars as simple as possible. This way you can fully focus on your presentation and your audience.

Especially for you we have developed 3 updates that enable you to host smarter webinars;

  • Google Tag Manager integration
  • Payment Triggers
  • More Presenters in your Webinars

These features are immediately active in your account. Below you can read more about the application possibilities for these 3 new product updates from WebinarGeek.


GOOGLE TAG MANAGER INTEGRATION

The Google Tag Manager is a simple and easy tag management solution. You can keep and manage all your tags in one place, so that you keep an overview. You activate the Google Tag Manager on the interaction page in your WebinarGeek account.

Well-known examples of Google Tags are Google Analytics and AdWords. By activating tags, you can easily measure conversions such as how many people are watching your webinar and whether people are paying.

You can measure conversions by creating "tags" and "triggers" in Google Tag Manager.
View the full step-by-step plan for installing your Google Tag Manager here.

After you create your account on tagmanager.google.com, you can create several tags:



The tags offer you the following smart options in WebinarGeek:

Registration page

Use the URL of the registration page to measure visitors to this page. Based on this data, you can determine if your page is effective - register visitors or not. With this data you can optimize your content. Think of uploading a video or by using banners that show the benefits you offer this target group so that visitors are triggered to register for your webinar.

Confirmation page


The tags on the confirmation page provide insight into your registrations and whether they are successful.
If the text "/ subscscribe /" is in the URL, a user has successfully registered for your webinar.

View pages


With the tags on the watch pages you can measure how many viewers you have in your webinar: if the text "/ watch /" is in the URL, a user has visited the page to watch your webinar.

Payment pages



Tags on your payment pages provide insight into completed payments: if the URL contains the text "payment_successful", the user has completed a payment for your webinar.

PAYMENT TRIGGER INTEGRATION

Payment triggers allow you to set up a workflow for when someone has made a payment for your webinar. Imagine you offer an online training for 80 euros. By setting up the payment trigger, you fully automate the process between payment and registration. The smart thing about this trigger is that it runs over all your integrations and thus ensures a round commercial plan for your webinars.

To activate the trigger, you must first activate your webinar as a paid webinar. You do this under the "payments" tab. Determine an appropriate entrance price for your webinars.



After registration, the visitor is asked to make the payment.



Then go to the tab "Integrations".



Click here on the integration to set up the payment trigger such as Enormail and ActiveCampaign.



Here you see that you can now create a "New Webinar trigger".


Choose the 2nd option here; "New payment" and at the bottom of the page "what action to take". Here you can choose from a specific mailing list. This way you can filter smartly between customers who have paid for your webinars and customers who don't.


Information is only sent on completed payments. By linking an action to create an invoice in your accounting program, a smart and complete workflow is created for all payments made for your webinars.


MORE PRESENTERS IN YOUR WEBINAR


At WebinarGeek we love presenters; they are a crucial part of a webinar. No story or knowledge to share without a presenter, no inspired audience, so no webinar. So presenters are the driving force behind webinars.

And to achieve a greater impact with your webinar, we offer you more power. You can now host up to 4 presenters in the Premium plan and 6 in Advanced. You can add additional presenters on the first tab in the webinar editor.



In addition to the fact that we now offer more space to presenters, we have also incorporated a smart feature in the update; the option where the image changes to the active speaker.

As soon as your webinar goes live, you will see the blue settings monitor at the bottom left of the screen. Here you see at the bottom "Automatically show active presenter".



This is off by default, so that you as a presenter give the floor to other presenters



Enabling this feature will take the photo

automatically to the active speaker. This makes the webinar dynamic and feels more like a conversation between the presenters.



These are the new product updates. We hope that you can share more knowledge with your audience and thus host smarter webinars.

A new month is just around the corner. Keep an eye on the Product Update page in your account for more of our new updates!