Hosting a webinar? 6 Do’s and Don’ts to remember

Webinars are immensely popular, especially in these crazy times. They are an easy tool to reach a large group of people.

But, even though webinars are relatively easy to organize, that doesn’t mean things can’t go wrong. There are a number of things you should do and some things that you absolutely shouldn’t. We’ve made a list of 3 do’s and 3 don’ts that you can use to ensure that your webinar will be as professional and successful as you want it to be!

Do 1: Make a planning

A good planning is essential. By planning the webinar process thoroughly, you’ll have a clear view of the webinar’s goal, message, important topics and the content of your presentation. And it’s a great way to ensure you don’t forget anything.

Do 2: Send emails

When someone registers for your webinar, you send them a confirmation email. But that’s not enough to make sure they’ll actually show up to your live broadcast. Because it turns out that few people remember by themselves that they have registered. And who can blame them, right? Your audience has a busy schedule, too.

That’s why you want to send your registrants a couple of reminder emails. For example, a week and a day before the webinar. That way you make sure as many people as possible actually show up to listen to your talk.

Do 3: Add images

During the webinar, you don’t want your audience to fall asleep or, worst-case scenario, get bored and start doing something else.

Spark your viewers’ interest during your presentation, workshop, or lecture by adding relevant images and other visuals. Pay attention to the word ‘relevant’, here. Don’t just show any image. Any visuals you use should suit the webinar and interest your audience.

Don’t 1: Talk longer than planned

The average webinar lasts 45 minutes to one hour. As we’ve said before, your audience generally has a busy schedule, so it’s important that you take this into consideration. Don’t let your webinar go on longer than you’ve planned and make sure that the content fits into the planned time frame. But don’t stop 15 minutes earlier either!

Don’t 2: Ignore technical issues

There’s always a chance that bad luck strikes and technology fails during your webinar. When your voice, videos or other parts of your content don’t function the way they should, it’s important not to panic. But do pay attention to any issues. Keep communicating with your audience and don’t ignore what’s going on. Your audience won’t be happy if you discount technical problems.

Don’t 3: Use too much text

The definition of a boring presentation? One with a lot of text that you want your audience to read. Sometimes there’s no other way than to put things in writing. But do make sure there’s a good balance. Alternate text with something else that draws your audience’s attention, such as an image or a video.

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