Need a webinar topic? Here are 5 tips for inspiration

So you want to find a topic for your webinar, but you don’t know where to begin?

Finding a good topic for your webinar is very important. Because the topic is usually the reason people decide to register. They want to learn more or they want to know what you have to say about something.

But how do you find out what your audience is interested in? Sometimes it’s not that obvious. Luckily, there are ways to find out. In this blog post, we give you five practical tips to help you with your topic search.

Tip 1: Conduct a survey

Your clients or audience often have plenty of suggestions for a good webinar topic. So why not listen to them? A quick and easy way to ask them about their ideas is by conducting a survey. With tools like SurveyMonkey or Google Forms to draft an online survey in no time.

Tip 2: Ask the help desk or the Online Community Manager

Do you work at a large organization? Then it may be a good idea to ask your help desk colleagues which topics are popular or trending. They talk to clients directly and are asked a lot of questions. So they’ll be very well aware of what’s going on.

Or ask your Online Community Manager. This person also speaks to clients and will know exactly which topics could be interesting and useful to talk about in a webinar.

Tip 3: Check your own blog

Another useful source of information is your own website. Check which topics and blogs on your website are read the most. Or find out which content gets the most responses. This gives you a good idea of the information visitors of your website are looking for.

Tip 4: Look at Trending Topics on social media

Social media can be a great source of inspiration when you are looking for a webinar topic. If people need a place to ask questions and post messages about all kinds of topics, social media are it. Nifty tools can help you search different media for relevant messages. By looking closely at popular posts, you can determine what it is that your followers need.

What’s also good to know: webinars about current issues always perform exceptionally well!

Tip 5: Use Google Alerts

This tool helps you to set alerts for specific topics. When Google finds a message that includes the topic you want to search for, you automatically receive a notification. That way, you always have the latest information about topics that are relevant to you.

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