The best webinar platforms: your complete guide

Webinars are one of the most powerful ways to share your expertise, expand your brand’s reach, and connect meaningfully with your audience. As digital engagement grows, webinars stand out as a favorite for B2B marketers to generate high-quality leads.  

But a great idea alone doesn’t make a successful webinar. You’ll need the right tools, a clear plan, and most importantly—a reliable webinar platform to ensure a smooth experience for both you and your attendees.  

In this guide, we’ll explore the top webinar software for 2025: WebinarGeek, Livestorm, Zoom Events, ON24, and eWebinar. Let’s dive into their key features, pros and cons, and help you pick the best fit for your needs.  

Why the right webinar platform matters

Your webinar platform does more than just show video. It helps you:

• Look professional

• Keep your audience interested

• Learn from your results

• Connect with your marketing tools

When you choose the right platform, everything becomes easier. So let’s look at what makes a good one.

What to look for in a great webinar platform

Easy to use

You shouldn’t need to be a tech expert to run a webinar. A good platform is simple to use, for you and your audience. You want to set up your webinar quickly and easily.

Interactive features

Webinars should be fun and interesting. Choose a platform with tools like polls, chat, and Q&A, so you can talk with your viewers, not just to them.

Your branding

Your webinar should look like your brand. That means using your logo, your colors, and your design, without ads or logos from the platform.

High video and audio quality

Nobody likes a frozen screen or bad sound. Make sure the platform is stable and supports good quality video and sound.

On-demand and automated options

A good platform lets you record your webinar and share it later. You can also create automated webinars that run without you being live. This saves time and helps you reach more people.

Marketing integrations

Your webinar should work with the tools you already use, like your CRM, email system, or marketing platform. This helps you keep everything in one flow.

The top 5 webinar platforms

1. WebinarGeek  

If simplicity and functionality are your priorities, WebinarGeek is an excellent choice. Known for its user-friendly interface, this platform makes hosting live, automated, on-demand or hybrid webinars easy.

Key features:  

- Fully customizable branding for registration pages and webinars  

- Options for live, automated, on-demand, and hybrid webinars  

- Engagement tools like live Q&A, polls, and viewer interactions (even live on stage) 

- CRM and productivity tool integrations (e.g., HubSpot)  

- Detailed (AI-)analytics for tracking performance and engagement  

- Monthly product updates based on user feedback

Pros:  

- Easy to set up, even for beginners  

- Strong analytics to measure webinar success - including AI analysis 

- Excellent branding options to maintain a professional look  

- Seamless integration with popular tools  

- Has the best support in the industry

Cons:  

- Could benefit from more advanced marketing features  

Pricing:  

Starts with a free trial and offers budget-friendly paid plans to suit different needs.  

2. Livestorm  

Livestorm delivers with its sleek design and robust integration options for those needing a highly flexible and modern webinar solution.  

Key features:  

- Customizable meeting rooms and webinar branding  

- Multi-language support for global events  

- Built-in analytics and email automation tools  

Pros:  

- Strong automation capabilities for efficiency  

- Great for reaching international audiences with multi-language options  

Cons:  

- Free plan is limited to 30 attendees  

- Additional features can drive up costs  

Pricing:  

Paid plans begin at €99/month.  

3. Zoom Events  

Already a household name in video conferencing, Zoom Events caters to both virtual and hybrid events. It’s a great fit for businesses hosting large-scale webinars or multi-day conferences.  

Key features:  

- Features like interactive chat, screen sharing, and breakout rooms  

- Detailed analytics to measure attendee engagement  

- Options for live or recorded webinars  

Pros:  

- Good video and audio quality  

- Perfect for hosting large, complex events  

Cons:  

- Requires app download, which may deter some attendees  

- Limited free plan functionality  

Pricing:  

Paid plans start at €149.90/year per user.  

4. ON24  

If you’re looking for a platform focused on delivering engaging and highly customizable virtual events, ON24 stands out.

Key features:  

- Sophisticated attendee engagement tools like Q&A, polls, and resource sharing  

- Advanced analytics with insights into lead generation  

- Highly customizable event designs  

Pros:  

- Industry-leading tools for creating personalized experiences  

- Integrations with marketing automation platforms  

Cons:  

- Steep learning curve for new users  

- Premium features come at a higher cost  

Pricing:  

Custom pricing based on your needs, with enterprise-level options.  

5. eWebinar  

For anyone looking to automate webinars without losing the interactive feel, eWebinar strikes a good balance. This platform is great for scaling marketing efforts while keeping your audience engaged.  

Key features:  

- Automates webinars with real-time chat options  

- Interactive tools like polls, surveys, and handouts  

- Customizable branding and pre-recorded content options  

Pros:  

- Ideal for automated webinars  

- Keeps the experience personal with interactive features  

Cons:  

- Less suitable for live-only webinars  

- Pricing might feel high for small businesses  

Pricing:  

Starts at €99/month, with flexible plans for businesses of all sizes.  

How to choose the right webinar platform  

Selecting the best webinar software depends on your goals, budget, and the features that matter most to your business. Here are a few tips to guide your decision:  

1. Define your goals: Are you hosting large-scale events or smaller, interactive sessions?  

2. Feature set: Look for essentials like Q&A, chat, and screen sharing. For scalability, consider platforms with automation or hybrid webinar options.  

3. Integrations: Check if the platform works with your existing tools, such as CRM software.  

4. Ease of use: An intuitive interface is a time-saver for you and ensures a great experience for attendees.  

5. Budget: Focus on platforms that offer the right features within your budget.  

6. Support: Reliable customer support can save you a lot of headaches.  

7. Security: Prioritize platforms that comply with security standards to protect attendee data.  

8.Product development: A platform that keeps up will continue to meet your needs in the long run.

Final thoughts  

Webinars are an incredible way to grow your brand, capture leads, and connect with your audience. The right software makes all the difference in creating memorable, engaging events. Explore these options and take your webinars to the next level!  

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