Webinars that work, even when you're not working.
There is a ton of information online, and when it comes to health in particular, it's a challenge to find sources that are accurate. That's where Bettina from FBC comes in! She helps women get back in shape after recovering from breast cancer.
Certified physical therapist, Bettina Brown noticed many survivors don't know where to start, when it comes down to getting fit again after breast cancer.
Webinars have proven to be a great way to address this topic and reach a broader audience.
For Bettina, the great thing about webinars is that she can offer them on-demand. Her target audience can then choose when to watch them, as the content is always available. With on-demand webinars, her global audience can tune in and watch at anytime, anywhere.
I don't have to repeat myself every time. I don't have to think about whether I've said or forgotten something. That's especially nice when I get excited.
The biggest success Bettina has achieved with the webinars is awareness.
And it works continuously, even when I'm not working.
She chose WebinarGeek in particular because of how easy it is to use. Bettina says, "What I really like about WebinarGeek is that you don't have to be technical.''
Polls are one of her preferred features for measuring her audience's awareness. She also regularly provides viewers with a question box. Viewers can still send a message that way, even when she's not online. The follow-up is easy to do via email. When someone asks a question, she receives a notification.
Speaking of emails, she also takes advantage of WebinarGeek's automated email sender for confirmation, reminder, and follow-up correspondence. "I like that you can just schedule emails to send and that it works every time.''
Hosting webinars without technical knowledge
Her future plans are to create and host more webinars. Being able to offer multiple webinars at the same time is a real advantage.
Before Bettina started with webinars, she did a lot of research on other software and tested it out. She calls herself a research geek.
If something is very complicated and time-consuming, it takes away time from what you're doing. And time is valuable. There is a good balance between what I offer, how it works, and how you apply it.
She is proud to have created a community with her on-demand webinars, even without technical expertise. Bettina says, "this webinar is always working. You put a lot of time and effort into it, so you want it to be continuous. Like New York City, the city that never sleeps. This is the webinar that never sleeps.''
Messy action is still action
When we asked Bettina for a tip for someone starting with webinars, she had some great advice! Bettina says, "I live by the quote, messy action is still action, give it a try!
I think many of us are so afraid of what can go wrong. Just go for it, because it's much easier than you think, and it's worth it. You'll be glad you did.''
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