KNVB

The KNVB keeps board members of associations involved by helping them to inform their members through webinars.

What does the corporate communications department of the KNVB do?

Together with 4 colleagues, we are working on the positioning of the KNVB brand. We are responsible for all internal communication and we offer colleagues support in communication with our following. These are volunteers at amateur associations.


Why do you host webinars?

Webinars allow us to keep people informed and engaged. The lockdown left associations in the dark. Our goal is to keep board members of associations involved in how they can inform their members and supporters. Webinars make that possible. In a short time, you can reach many people at the same time.

What do you want to achieve with webinars?

We work a lot with volunteers at amateur associations. Think of club directors, match secretaries, referees, and trainers. Our job is to inform them of how certain things work. How can you continue to work together? What are the experiences of others?

Of course, we also want to maintain the connection with KNVB, by helping and supporting them. Webinars make it possible to stay in touch with them.

Why did you choose WebinarGeek?

We have a good AV staff that has control over a complete studio with cameras and lighting. But we're missing the products that the WebinarGeek software offers. The software in combination with our studio setup allows us to deliver great webinar productions from A to Z.

What was your most successful webinar?

Our most successful webinar is the webinar about rules for the new season for the referees. The target audience was very involved with the webinar. With WebinarGeek we were able to show and discuss game situations directly.

To this day the webinar is still being watched often because referees use it to update their knowledge. It has become a sustainable webinar.

As the webinar is still being watched, it has become a sustainable webinar.

What is your favorite WebinarGeek feature?

It's great that you can edit certain things yourself, such as the registration page and reminder emails. The chat is also very valuable during the live webinars. It is nice that people can ask their questions directly. This way you immediately know what is going on with your viewers. We stay in direct contact with our supporters and we provide them with the best service.

What is your most important tip for someone who wants to start hosting webinars?

Just go and do it. WebinarGeek is easy to use. If you can't figure it out yourself, you will find the answer in the support chat on the site. Start small and see how it goes, then work your way up to a concept for your organization and the people you want to reach.

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