Paid webinars and scaling communications between stakeholders

The KNVB implements webinars for dual purposes. To engage association board members with valued information and to provide training certification for coaches.

This customer success story discusses both sides of the KNVB webinars, internal communications and paid webinars.

What does the corporate communications department of the KNVB do?

Together with 4 colleagues, we are working on the positioning of the KNVB brand. We are responsible for all internal communication and we offer colleagues support in connecting with our following.

Why do you host internal webinars?

Webinars allow us to keep people informed and engaged. The lockdown left associations in the dark. Our goal is to keep board members of associations involved in how they can inform their members and supporters. Webinars make that possible. In a short time, you can reach many people at the same time.

What do you want to achieve with your internal webinars?

We work a lot with volunteers at amateur associations. Think of club directors, match secretaries, referees, and trainers. Our job is to inform them of how certain things work. How can you continue to work together? What are the experiences of others?

Of course, we also want to maintain the connection with KNVB, by helping and supporting them. Webinars make it possible to stay in touch with them.

Why did you choose WebinarGeek?

We have a good AV staff that has control over a complete studio with cameras and lighting. WebinarGeek in combination with our studio setup allows us to deliver great webinar productions from A to Z.

What was your most successful internal webinar?

During our most successful webinars, our target audience interaction is very high. With WebinarGeek we are able to show and discuss game situations directly.

To this day our most successful webinar is still being watched often because referees use it to update their knowledge. It has become a sustainable webinar.

What is your favorite WebinarGeek feature for internal purposes?

It's great that you can edit certain things yourself, such as the registration page and reminder emails. The chat is also very valuable during the live webinars. It is nice that people can ask their questions directly. This way you immediately know what is going on with your viewers. We stay in direct contact with our supporters and we provide them with the best service.

What is your most important tip for someone who wants to start hosting webinars?

WebinarGeek is easy to use. Even if you can't figure it out yourself, you will find the answer in the support chat on the site. Start small and see how it goes, then work your way up to a concept for your organization and the people you want to reach.

KNVB is well known for its paid webinars. These are used within the KNVB to establish a connection with the supporters.

Why do you host paid webinars?

KNVB is a sports association. We have the obligation to offer courses to trainers. However we cannot sustainably offer this service for free. Training is part of the KNVB academy with an education that involves overhead. By introducing paid webinars, we got ourselves a payback model. 

We want to get much closer to our supporters. That is incredibly important. With webinars, we can explain why trainers need to keep educating themselves. KNVB also had a difficult time when stadiums were empty during the pandemic. Through paid webinars, we can reinvest in the coaching profession. 

Success directly correlates with highest impact. With the evaluation feature, we can measure feedback and success effectively. Our growth mindset webinar was particularly successful in this regard. The number of paying participants was at an all-time high. Our viewers rated it as 8.1, which is very high in our market.

Video injections. We use them the most. You can reinforce your story and add focus.  

What is your tip for someone who wants to start hosting paid webinars?

Know what your audience wants and if they are willing to pay for your webinar. We have done extensive research on this. That willingness was there. You will reap the benefits of this. There is one key to success; test, test, and test! Know which buttons are for what. Testing is really the keyword for success as people have paid money to watch your content.

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