17% conversion rate with a live webinar: The growth story behind Mario Burgard’s success
For Mario, webinars aren’t just a marketing tool. They’re an extension of his work as a communicator, teacher, and strategist. With WebinarGeek, he’s found a platform that matches that mindset: flexible, focused, and built to deliver.
As a seasoned copywriter and online marketing strategist, Mario Burgard knows the value of clear communication. Through his agency he helps software companies, publishers, and online entrepreneurs craft high-converting campaigns—from landing pages to entire funnels.
In addition to client work, Mario trains aspiring copywriters in a hands-on, intensive program. But whether he’s building a funnel or running a training, his business depends on connection—and for that, webinars are key.
“Our goal with webinars is clear: we use them to attract new customers and generate sales.”
Connection problems at the worst time
His previous hosting platform just wasn’t working with him. It kept pulling focus away from what really mattered: connecting with his audience and building trust. Instead of feeling pumped to go live, Mario was stuck troubleshooting, missing chances to engage—and convert.
When looking for a new solution, he found WebinarGeek—and never looked back.
"In five years, I haven’t had a single live webinar interrupted by a tech issue. That reliability matters."
Mario made the switch in 2018, just as GDPR regulations were rolling out. He was drawn to WebinarGeek’s European roots and transparent communication, but what’s kept him here is the performance.
10–12% conversion rate baseline, 17% with the right strategy
Since switching to WebinarGeek, Mario has embraced both live and automated formats. But one recent live webinar—featuring an advanced AI copywriting strategy—converted at over 17%, far exceeding industry benchmarks.
“We usually see 10–12% conversion in a good webinar. Hitting 17% was a new record.”
Key to that success? A combination of smart interaction tools and a reliable delivery experience. Mario uses surveys at the start of every webinar to tailor content in real time. He makes use of in-video CTAs, chat-based links, and email automation—all of which work together to move participants from interest to action.
“WebinarGeek makes it easy to meet people where they are—whether they’re watching the video, reading the chat, or catching the replay.”
Efficiency without compromising personalization
With a repeatable structure and email sequences he can reuse from past webinars, Mario has streamlined his setup. He spends less time on logistics and more time fine-tuning his content—and his follow-up.
“It saves us hours. We just copy over the email flow from a previous webinar and tweak the content. Everything’s exactly where we need it.”
Looking ahead: Going live more often
While automation still plays a role, Mario’s recent success with a live masterclass has sparked a renewed focus on real-time connection. This year, he plans to increase the number of live sessions and lean further into interactive elements that keep attendees engaged from start to finish.
“When you keep people involved—through polls, summaries, or simple chat questions—they stay with you. That’s when webinars really work.”
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