11,000 Sign-Ups: The Webinar Success of Nies Cools
Webinars. Maybe you’ve joined one before, or maybe you’re thinking: “That sounds a bit scary!” For Nies Cools, an online business coach, webinars have been the key to her success.
In this success story, she shares how she went from a small start to thousands of sign-ups — and what you can learn from her journey.
From Travel Blog to Online Business Coach
Nies started her business journey with a popular travel blog in Belgium, called Reismicroben. Thanks to Instagram, her audience grew fast. More and more people started asking her how she became so visible online. That’s when she started her first business as a social media coach.
But soon, she discovered something new: webinars. She saw coaches in other countries using them and thought: this could be for me! She enjoys speaking on camera and loves to show her personality. A perfect match for webinars.
First Webinars: Scary but Promising
In 2019, Nies launched her first small online program. A year later, she gave her first webinar.
“I was nervous,” she says, “because it’s super exciting.”
But it went well from the start. And then, COVID happened. Everyone was at home, and that was the perfect moment for Nies to reach even more people.
“I wanted to make more impact,” Nies says. “To really connect with people. And of course, to sell.”
For her, webinars are the ideal tool: you can reach many people at once and sell your product.
From 120 Viewers to Over 11,000
One of her webinars had 120 sign-ups, and 60 people actually bought something. That’s an amazing result! But Nies also had big goals.
She challenged herself: could she get 10,000 sign-ups for one webinar?
“We hit 11,000. Crazy!”
Of course, not every webinar had the same success. Sometimes it was more about visibility, other times about sales. And that variety? She loves it. Over the years, she’s seen it all: high and low sign-ups, strong and weak conversions, lots of live viewers and fewer ones too.
Success Is in the Details
So, what makes a webinar really work? For Nies, it’s all about the interactive features in the platform she uses: WebinarGeek. She especially likes:
The chat — both public and private
Adding team members as moderators
Showing short videos during the webinar
And most of all: the automated emails
“I love it! Everything is set up in advance. I don’t have to think about it.”
This automation gives her more time to focus on what matters most: connecting with her audience and making sales.
Why Nies Chose WebinarGeek
Nies often recommends WebinarGeek to her own clients. Not just because of the great features — which keep getting better — but also because it’s a Dutch platform.
“No difficult English support, no complicated tools,” she says. “It just works. For me, and for my clients.”
Webinars Still Work
Nies still gives webinars today. Not every week, but a few times a year. And each time, thousands of people sign up.
For her, webinars are still the best way to:
Be visible
Attract new people
Sell her products
And scale her business
Want Results From Your Webinars Too?
Feeling inspired by Nies’ story? Start small, try things out, and keep learning. Because as Nies says:
“There’s still so much potential in webinars. I’m just going to keep doing them.”
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