Anneke van der Voort from PRminded has been hosting webinars for years and uses them as part of her strategy. She helps entrepreneurs attract more clients via LinkedIn. Time to discover why she likes to host webinars.

The full attention of your prospect

Anneke has been hosting webinars for five years and finds the biggest advantage that people sign up and make time to watch and listen to you.

It's not a moment of brief attention like a short 1-2-minute video. They listen to you for an hour.''

''You can really add depth to your story, bring them into your thinking and provide value in a webinar. For me, it has proven to be very rewarding,'' Anneke explains. 

Using webinars to plant a seed

For Anneke, webinars are a great way to connect with potential clients. She also uses it to build awareness and as a way to plant seeds. She explains how: ''It's a tool that brings in clients in the short term but also seeds for the long term.'' 

Having done this very consistently for five years in a row, she finds that people who watched a webinar two years ago end up becoming clients. Thus proving once again: patience pays off! 

The best customer support 

Anneke initially chose WebinarGeek because it is a Dutch tool and fortunately, she still likes it. Otherwise, she would not have stayed with it. ,,WebinarGeek has the best customer support I can imagine. I have tested several tools in the meantime and each time they have proven to be very helpful and there are lots of features that help make your webinars better,'' Anneke says. 

It makes sense for me to choose WebinarGeek and stay with it.'' 

Interacting with viewers 

When we asked about Anneke's favorite feature, she knew right away which one it is. The poll! What she likes about the poll is that you really involve all viewers at the same time. A nice way to create interaction. Anneke: ,,I really think that's a top feature!'' 

Webinar as part of a strategy 

Someone who is so familiar with hosting webinars must have some good tips. So when we asked about hers we got a great one: ''The most important tip I want to pass along is: think of your webinar as part of your strategy and not as a one-time activity. Start scheduling it consistently in your marketing strategy, then it will pay off a lot in the short and long term,'' thus Anneke. 

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