LearnAI x WebinarsHow AI is transforming webinars: insights from Heather Murray on AI

How AI is transforming webinars: insights from Heather Murray on AI

Pam - WebinarGeek


20 June 2024 - 7 min

AI for non-techies

Let's dive into the world of AI and webinars. Heather Murray, the AI expert known from Forbes, gives you an easy introduction to AI. During The Webinarverse, she gave an interesting webinar that's accessible to everyone—whether you're a beginner or an expert. Here’s the wrap-up of the webinar. 

Meet Heather Murray

Heather Murray founded "AI for Non-Techies," a company dedicated to making AI accessible to everyone, regardless of their technical background. Heather isn’t a techie, but she's passionate about how AI can transform lives and businesses. She delved into AI when ChatGPT launched in November 2022, spending three to four hours daily learning everything she could.

How AI changed Heather’s life

Heather managed to generate a £75 million client pipeline using affordable AI tools. Her deep dive into AI made her an international speaker, with 30,000 newsletter readers, 50,000+ LinkedIn followers, and features in Forbes. She was also named one of the top 20 MarTech influencers worldwide. AI not only boosted her career but also fueled her passion for sharing her knowledge.

Learn more about:

1. Understanding AI and generative AI: get a clear picture of what AI is and how it can be applied in everyday life.

2. AI for productivity: discover how AI can make your life more efficient and streamlined.

3. Exploring LLMs: learn about Large Language Models (LLMs) and the major players in this field.

4. AI Tools in action: Heather demonstrates the AI tools she uses daily.

5. AI workflows: learn how to combine AI tools for better results.

6. Risks and limitations: understand the potential pitfalls and limitations of using AI.

How familiar are you with AI?

Heather categorizes people into five groups based on their familiarity with AI:

1. Newbies: completely new to AI.

2. Dabblers: have tried a few AI tools but haven't fully integrated them.

3. Eager learners: keen to learn more about AI.

4. Integrators: have started using AI in their business and are seeing results.

5. Experts: working in or training others in AI.

Most people are either newbies or dabblers. It's okay to start small and gradually build your knowledge.

A brief history of AI

AI has been around longer than you might think:

- 1950: Alan Turing created the Turing Test.

- 1956: The term "Artificial Intelligence" was coined at Dartmouth College.

- 1966: The first chatbot, Eliza, was developed.

- 1970s-1990s: AI Winter, a period of slow progress.

- 1997: IBM's Deep Blue defeated chess champion Garry Kasparov.

- 2000-2010: Rise of machine learning and deep learning.

- 2018: Introduction of the first GPT model.

- 2022: Launch of ChatGPT, bringing AI into the mainstream.

Understanding AI

AI is simply computer programs designed to think and learn, make decisions, and perform tasks that humans typically do. Within AI, there are subfields like machine learning (learning from past experiences) and deep learning (using neural networks to understand vast amounts of data).

Generative AI

Generative AI, the focus of the webinar, uses deep learning to create new content such as text, images, video, and audio. Examples include ChatGPT for text and Midjourney for images.

Getting started with AI

AI can help automate repetitive tasks, allowing you to focus on high-value and creative work. Here are a few ways AI can boost productivity:

1. Note-taking: tools like Sybill can take accurate notes during meetings.

2. Email management: tools like Superhuman speed up email processing.

3. Creating slides: AI can quickly generate presentation slides.

4. Automation: set up automated workflows to streamline tasks.

5. Scheduling: intelligent scheduling tools can manage your calendar.

6. Summarization: AI can summarize long documents, saving you time.

Exploring LLMs

LLMs (Large Language Models) are central to generative AI. The big four LLMs are:

1. ChatGPT by OpenAI: great for various tasks, including data analysis and image creation.

2. Claude by Anthropic: excels in generating human-like text and creativity.

3. Gemini by Google: integrates well with Google Workspace and offers good conversational capabilities.

4. Copilot by Microsoft: best for integrating with Microsoft Office products.

Each has its strengths and weaknesses, so choose based on your specific needs.

AI tools and workflows

Despite the overwhelming number of AI tools available, Heather recommends starting with a few key ones:

1. Sybill: for note-taking during meetings.

2. Humanlink: for analyzing LinkedIn profiles.

3. Motion: for intelligent task planning.

4. Superhuman: for efficient email management.

5. ChatGPT or Claude: for daily AI assistance.

Building AI workflows

Combine multiple AI tools for more efficient workflows. For example, use Sybill to transcribe meetings, then use Claude to analyze the transcript for missed opportunities and insights. Integrating AI tools with automation can further streamline processes.


AI is a powerful assistant that can transform your workflow, boost productivity, and free up time to focus on what you do best. Whether you're a newbie or a dabbler, there's no better time to start your AI journey. Dive in, experiment, and watch as AI changes the way you work.

Watch the full webinar 'AI for non-techies' on-demand
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