How Deutsche Post DHL Turns Webinars Into a Scalable Lead Engine
Learn how Deutsche Post DHL turns webinars into a powerful lead engine. Learn their strategy for scaling engagement, trust, and business growth.
When you're selling to thousands of customers, speed and clarity matter.
For Reinhold Butzheinen, Team Lead for Sales Webinars at Deutsche Post DHL, webinars are not just another communication tool. They are a conversion engine. His goal is to create strategic, scalable webinars that drive measurable results. And that is exactly what his team delivers.
From complex topics to thousands of leads
Deutsche Post DHL serves a wide mix of small and medium-sized businesses, each with their own needs, questions, and timelines. Reinhold’s team needed a way to reach them all without stretching the sales team thin or losing clarity.
So they built a webinar strategy designed for both clarity and scale.
One recent webinar attracted several thousand participants. The broadcast ran smoothly, viewers stayed engaged, and feedback was overwhelmingly positive. It was clear that both the content and the format resonated.
“The most successful part for us was that customers were satisfied, and everything worked smoothly.”
The real impact, however, came afterward. The team saw stronger engagement, greater trust, and a growing pipeline of leads ready for follow-up.
Turning engagement into insight, and insight into action
Many teams use interactive tools simply because they are expected to. Deutsche Post DHL uses them with purpose.
Every feature supports a specific goal:
Polls reveal customer needs in real time, shaping both the live webinars and future campaigns.
Evaluation forms collect feedback that helps the team improve each broadcast.
Calls to action encourage viewers to take the next step while the content is still fresh, and every click provides valuable data for sales follow-up.
“We can measure the clicks and use those as trigger points. For example, to follow up later via email or offline marketing.”
This approach replaces guesswork with clear, actionable insight.
Scaling doesn’t have to mean sacrificing quality
Webinars are often seen as complex or time-consuming. Deutsche Post DHL shows that they can be simple, efficient, and sustainable.
Their success comes from keeping the process straightforward and flexible. As the team grows, they continue to add useful features such as callback requests and AI-driven insights. At the same time, they make sure the experience remains smooth for both hosts and viewers.
Security and compliance are equally important. Working across Europe means GDPR compliance is essential. The team needed a platform that could scale with them while keeping data safe.
That is why they chose WebinarGeek. It is secure, reliable, and built for teams that want to grow without losing quality.
Reinhold’s advice? Start small. Stay strategic.
You don’t need thousands of viewers to run a successful webinar. According to Reinhold, what matters most is taking your first step with care and intention.
“Start small, but professional. Build on participant feedback. That is really important. Only then will you see success.”
A thoughtful first webinar can create momentum. It helps you understand your audience, refine your message, and build a foundation for growth that lasts.
Ready to turn your webinars into a lead-generating channel like Deutsche Post DHL?
With WebinarGeek, you can create high-quality webinars that are easy to host, packed with interaction, and built to grow your business.
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