Leadinfo strengthens customer relationships and drives growth with webinars
Did you know that webinars are a powerful tool to generate more leads, engage customers, and boost your marketing success? At Leadinfo, they’ve mastered the art.
In this success story, you’ll discover how they use webinars to drive real results—and what you can learn from their approach.
More than just a tool
Leadinfo is the go-to B2B lead generation tool. It helps sales and marketing teams identify business website visitors, follow up with them automatically, and encourage visitors to leave their contact details. In short: more leads, more customers.
But even the best tool only works if your customers know how to use it effectively. That’s where the Customer Success Team comes in.
“We make sure our customers get value from the tool as quickly as possible,” says Millicent, Team Lead of Customer Success. “And hopefully, they’ll never want to cancel their subscription.”
Webinars as a formula for success
To keep customers engaged and help them grow with the tool, Leadinfo regularly hosts webinars. Not just to inform—but to inspire. Vivian, Partner Marketer at Leadinfo, explains:
“Our tool evolves quickly. That’s why we want to keep our customers in the loop about what’s possible. A webinar is the perfect way to do that—visual, personal, and interactive.”
A great example is the Leadinfo Recap webinar. Here, new features are shared and participants get a sneak peek of what’s coming. With over a thousand registrations (in three languages!), it’s been one of their most successful webinars to date.
Smart HubSpot integration: more insight, better follow-up
One of the key reasons Leadinfo’s webinars are so effective is the integration with HubSpot. Thanks to this connection, the team can see exactly who attended which webinar and for how long. This data is stored at the contact level, making follow-up highly targeted.
“We don’t just use this data for follow-up emails,” Millicent says. “We also use it to understand how engaged a customer is. Someone who regularly joins webinars is often a loyal and active user. And active users tend to stick around longer.”
In fact, webinar activity influences the health scores of customers in HubSpot. The more webinars someone attends, the higher their score—meaning they’re more likely to be satisfied and loyal. So the integration supports not just marketing, but also retention and long-term success.
Why these webinars work
A few smart choices make all the difference:
Live chat during the webinar: Attendees can ask questions in real-time and share feedback—boosting engagement.
Polls: These help the team understand what topics are most interesting, which is useful for follow-up.
Targeted follow-up: If someone shows interest in a specific feature, they receive relevant follow-up—like a demo or video.
Success = taking action
Webinars have become a core part of Leadinfo’s marketing strategy. They’re used for product launches, targeted campaigns, and in multiple languages. This way, Leadinfo strengthens customer relationships not just in the Netherlands, but internationally as well.
Their biggest tip for other companies?
“Just go for it. Start. It doesn’t have to be perfect. If you show your enthusiasm and know who you want to reach, the rest will follow.”
What you can take away
Define your goal: What do you want your webinar to achieve?
Choose a tool that fits your needs (Leadinfo uses WebinarGeek).
Keep it personal and interactive.
Plan your follow-up carefully.
And most importantly: don’t wait for perfect—just start and learn as you go.
Want to get more out of your marketing? Webinars might just be the key. Just like Leadinfo, you can activate your audience, deliver value—and drive real results.
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