What’s THE most important thing when you’re giving a webinar?
You’ll probably answer something like the content, the message or having viewers.
And you’re absolutely right!
When you are giving a webinar, you obviously want your message to come across. You want to tell your audience about something that matters to you. That’s why you’re organizing a webinar in the first place.
Considering this, worrying about your outfit may not seem deserving of a high spot on your priority list.
But it is something you should definitely pay attention to. Because you want to minimize distractions during your presentation. If you look good on screen, your audience can focus completely on your story. Instead of being mesmerized by your purple-yellow checkered shirt. (And not in a good way!)
Whatever you decide to wear, the most important thing is that you feel comfortable. To make sure that you create a good visual balance and feel confident during your next webinar, here are some tips!
Tip 1: Don’t wear chunky statement jewelry or accessories
Making a fashion statement can be great, but it’s not the best idea for when you’re presenting a webinar. Of course, there’s nothing wrong with wearing nice bling, but you’d better save those big pink flamingo earrings for another occasion. You should be more interesting to watch than your jewels or accessories. Also make sure that any adornments you choose to wear don’t make any noise when you move.
Tip 2: Colors, logos, and brand names
Pastels may look stunning on easter eggs or cute little baby outfits, but try to avoid using these colors during a webinar. Unfortunately, they often appear rather dull on screen. Also beware of wearing black or other dark-colored clothes! These may have an ageing effect on your face when you’re being recorded. Because dark colors emphasize shadows on your skin. Also refrain from wearing clothes with visible logos, brand names or text. These may disturb your audience’s attention.
Tip 3: Wear simple fabrics
Glitter and cameras aren’t friends. Especially when you use extra lightning, sparkles can have a blinding effect (and that’s not meant in a good way). The same goes for shining fabrics, such as satin. Go with thick cotton and matt fabrics, because these minimize shadows and create a smooth effect.
Tip 4: Patterns
Don’t wear any pieces with busy or bold prints.
Why not, you ask?
Well, because these can also prevent your viewers from listening to what you have to say. Thin lines or checkers can create a moiré effect, resulting in rainbowing patterns. This effect is created by the camera not being able to process all the small lines it registers. You obviously want to avoid this.
Here’s what it looks like:
Tip 5: Choose your background wisely
The color of your outfit is not the only one you should care about. The background can make or break your apparel.
If you use a white background, colors will look bright. On a dark background, on the other hand, colors lose their intensity. A light grey and blue background are the safest options as these fit well with most colors!
Tip 6: The most important tip
For many of us, standing (or sitting) in front of a camera can be daunting. But, trust us, it really doesn’t have to be! Make sure that you’re prepared and that you’ve spent time on your outfit and recording environment. That can help you create a look that gives you the confidence you need to get your message across!
Just remember, you'll look the best when you're YOU!