How Ecocharting Scales Sales with Webinars and Pipedrive

Ecocharting is an innovative scale-up that helps companies make sustainability measurable.
More and more organizations are facing the requirements of the CSRD (Corporate Sustainability Reporting Directive), which obliges businesses to report not only their financial results but also their non-financial performance.
Ecocharting has developed software that automates and simplifies this exact process.

Why Webinars Became Ecocharting’s Secret Weapon

Webinars are central to Ecocharting’s sales funnel. They’ve taken it a step further by creating on-demand demos. These aren’t just recordings. They’re dynamic, interactive sessions that walk prospects through the software without tying up anyone’s calendar.

Here’s what that looks like in practice:

• Education on autopilot : Their demo runs 24/7, so leads can watch when it suits them

• Engagement built-in: With polls, Q&A, and live chat, it still feels personal

• A stronger second call: Because leads already understand the basics, sales calls can go deeper, faster

In short, webinars let Ecocharting teach once, reach many, and still feel like a real human is behind it all.

Pipedrive and WebinarGeek: The Follow-Up That Practically Runs Itself

By integrating WebinarGeek directly with Pipedrive, they’ve built a sales system that captures every interaction and uses it to fuel smarter follow-ups.

Here’s what they’re doing differently:

• No more manual data entry: Registrations and attendance are logged automatically

• Segmentation without spreadsheets: Leads are tagged and routed based on behavior

• Every touchpoint tracked : From signup to closed deal, they can see what’s working

As Yoran from Ecocharting puts it:

The integration saves us so much time. But more importantly, it lets us follow up with the right message at the right time. Our sales process is way more effective now.

That kind of operational clarity is what most startups are working toward.

Curious how the Pipedrive integration from WebinarGeek might give your sales funnel a boost? Read the full Helpcenter Article!

Why Ecocharting Chose WebinarGeek (And You Might Too)

Plenty of tools offer webinars. But Ecocharting needed more than just a broadcast platform. They needed a partner who understands how European businesses work.

They picked WebinarGeek because it offered:

• Scalability that fits their strategy : From 1:1 demos to big educational sessions

• A local partner: With EU-compliant features and Dutch-speaking support

• Built-in integration power: Especially with Pipedrive, which strengthens their entire sales process

Together, these tools don’t just make webinars possible. They make them practical and powerful.

What You Can Learn from Ecocharting’s Setup

Ecocharting proves that smart systems scale better.

By combining on-demand webinars with automated CRM workflows, they’ve built a funnel that educates, qualifies, and converts. All without adding more work to the team’s plate.

That’s the goal, right?

Ready to Build a Webinar Funnel That Works While You Sleep?

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