LearnMarketingHow do you organize a webinar?
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Are you considering organizing an event to promote your business? Then organizing a webinar can offer a good solution. Giving a webinar has many advantages over a physical event.

Organize a webinar: No travel time and low costs!

With giving a webinar you are no longer tied to travel times and travel costs. Besides, you have a greater reach, every potential customer can participate in your webinar. Participation in a webinar is easily accessible, you can watch a webinar anywhere, anytime. Moreover, you are no longer tied to all the costs that a physical event entails, such as the organizational costs.

A win-win situation

Organizing a webinar is also very useful for the participants themselves. Participants have the opportunity to participate interactively, by asking questions or answering polls. Asking a question during a physical event requires great confidence. Moreover, not every participant can ask a question during a physical event. This is, of course, possible with a webinar, while the information can also be used by registering with our handy marketing tools.


For the organizer of the webinar, organizing a webinar is a fantastic way to get in contact with the (potential) customer in a non-intrusive way, by sharing content, giving advice or informing about a product or service.

Sounds good right? Then follow these 8 steps to find out how to organize your first webinar. And start organizing your first online webinar today Do you want to be helped on your way first? Start a live chat and we'll be happy to help you on your way!

Step 1. Organizing a webinar starts with a suitable topic

The topic of the webinar naturally has everything to do with what your business is all about. If you are a coach about raising children, then your topic naturally has to do with children. The difficulty of choosing a suitable topic is a topic that should arouse the interest of potential customers. A topic must match your client's needs.

Receiving frequently asked questions or feedback from customers can help you find a suitable topic. What do customers want to learn more about? Which expertise can you share that is useful for the customer?

A great way to create ideas is brainstorming. Using the Google search engine can help you find a relevant topic. When you enter a certain word or sentence, Google leaves several suggestions. These suggestions are based on the most common search behavior of users. When you enter parenting and child, for example, you get the suggestion: parenting and child 1 year. A nice relevant topic could be about raising a child to 1 year.

Your existing knowledge must contribute to determining what is relevant and interesting for your viewers.

Step 2. What kind of webinar should I organize?

There are various options to choose from when you organize a webinar. These options must be tailored to your objectives and ambitions.

First, it is important to choose the type of webinar. Do you want to organize a live webinar, automated webinar or on-demand webinar? With a live webinar, you present live to the viewer. An automated webinar is a pre-recorded webinar that is broadcasted as if it were live. You can fully concentrate on chat and viewers have the full live experience. An on demand webinar is a recording where viewers can determine themselves when they view the webinar.

Secondly, you can see how you want to offer the webinar. Do you want to offer a very interactive experience for a small group or a large group? Ask yourself if you can organize the webinar yourself or would you rather organize a webinar with another speaker (co-presenter).

You can present in front of the camera in a normal way, but you can also compile a panel of experts to discuss the subject and answer questions from your viewers. When a large audience is watching, it is useful to have a moderator who, for example, filters questions that are relevant. Using a moderator can also help you focus on presenting the webinar.

Be creative when choosing a format, it doesn't have to be complicated.

Step 3. Create your content

It is important to retain the attention of your viewers. By properly preparing your webinar you have already done half the work. A well-put together presentation usually holds the attention well. Make sure you prepare well for the content and your presentation skills.

Creating slides with photos and graphs, for example, also ensures that the viewer continues to watch the webinar carefully. You can also demonstrate a live demo of your product to keep it visually interesting.

A webinar does not have to be unique, but keep it interesting for the viewer.

Step 4. Choose a suitable date & time

The optimum time depends on your company and target group, do you focus on B2C or B2B? If your company focuses on B2B, then a webinar is most suitable during the working day. When you focus primarily on consumers, the evening hours can be the most attractive way to organize a webinar.

A suitable time for a webinar is difficult to determine. When you serve a business market, keep in mind that it is between 12:00 and 13:00 lunchtime. On Fridays, most people are already busy with the weekend. Maybe not so wise to give a webinar then.

In any case, keep in mind that you are choosing an appropriate date and give people the chance to register for the webinar on time. This of course also gives you the space to promote your webinar early (at least two weeks). Holidays and other days off are also important to keep in mind when organizing a webinar.

A suitable date depends on which target group you are targeting.

Step 5. Promote your webinar

By setting up the registration page, you can easily process, promote and manage your registrations.

We have built a beautiful standard registration page in WebinarGeek. Which you can easily adjust with the real-time page editor. Completely in your house style and therefore to your taste.

Moreover, we also have an integration with lead pages for people who want something a little different. Also, we have integrations with social media platforms, such as Facebook. Viewers can easily register via Facebook and we have a super handy integration with Facebook pixel. With the integration of Facebook pixel, you can easily track, optimize and comment on conversions. Promoting your webinars on Facebook has never been easier!

Use our handy marketing tools to promote your webinar on time!

Step 6. Test your webinar

Good preparation is half the battle, which is why it is important to test your webinar well in advance. The test is meant to go through the functionality and technical side and of course your webinar itself. That way you can start your webinar with confidence. Read here how you can test your webinar.

With our WebinarGeek software, you can test as often as you want. Do you want to watch the webinar again? Then create a real live webinar as a test.

Test your webinar extensively and start your webinar prepared!

Step 7. View the detailed statistics

With our WebinarGeek software, you have a detailed view of all registrations. See immediately which day your campaign was the most effective. After the webinar, we have already collected the most useful statistics for you. Easily read back the chat history, view the results of your polls and see who looked at your webinar. You can easily export all data from the viewer and easily import it into MailChimp, for example. This way you can make a personalized follow-up.

WebinarGeek is the first all-in-one marketing solution

Step 8. Follow up on a webinar

Provide follow-up to the generated leads at the right time and achieve higher conversions. After the webinar, you can send very targeted follow-up emails. You can send a specific offer to your viewers.

Of course, you can also send a link from the recording of the webinar to the non-viewers who have registered. When the viewer views an on-demand webinar, the interaction is copied from your live webinar. Exactly at the moment that you have activated a live poll, it will also be shown to the viewer during the on-demand webinar and you can respond to it in real-time. When a question is asked during the on-demand webinar, it is automatically forwarded to your mailbox so that you can respond quickly.

This way you keep collecting useful statistics. You can organize your next webinar even better and generate valuable leads even easier.

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