How To Promote Your Webinar on Social Media
27 June 2022 - 5 min
Having trouble promoting your webinar? It’s time to leverage social media so that you can engage your target audience and get them to register for your event.
There are currently billions of social media users all over the world. It’s no surprise then that researchers from McMaster University and California State University Northridge discovered that making use of a variety of social media strategies can help businesses enhance their customer engagement. Social media can definitely increase the popularity of your webinar, especially if you tap the right promoters or boost it through your posts.
Want to start promoting your upcoming webinars on social media? Here’s what you need to do:
Post on the right social media networks
Fortunately, you don’t need to create a business account on every social media network.
Users have different preferences for their social media networks, so you'll need to post on platforms that are most suitable for your webinar’s topic. For example, webinars about professional skill-building can be easily marketed by connecting WebinarGeek with LinkedIn. Since WebinarGeek supports various marketing tools and 3,000+ other services, you can even extend your webinar invitations to professional networking groups on Facebook. With these tools and channels, it's easier for your audience to find your webinar.
Target the right market for your webinar
Now that you’ve identified the right channels, it’s time to understand your audience.
To target your webinar audience on social media, a guide to winning marketing strategies by Maryville University recommends using predictive analytics to get key insights about them. Predictive analytics can help you find common patterns in your customer data, which is especially important since successful marketing firms use personalization methods 83% of the time. By taking the time to find out what your market may like on social media, you can create optimal digital marketing strategies that will drive your webinar registrations.
Collaborate with the speakers and presenters
Are your webinar speakers or presenters popular with your target audience?
If the answer is yes, then it’s important to encourage them to promote your webinar on social media. Your speakers may have a broad professional network or even a big social media presence, so don’t miss out on the opportunity to ask them to post the invitation or promotional materials on their social media accounts with discount codes that help improve conversion.
Use a clear call to action
Your audience may need a gentle nudge to finish the sign-up process for your webinar.
To make sure they do sign up, before asking your speakers to post the invitation on social media, The Balance Small Business recommends adding call-to-action phrases like “sign up” or “register” at the end of your social media posts. This directs potential participants to the next step, so they are more likely to click on the sign-up links and complete the process.
Optimize the landing page of your webinar
Finally, you can seal the deal with your social media audience by enhancing the landing page of your webinar.
Your potential attendees get a preview of your webinar landing page on social media, so Business2Community recommends adding relevant on-screen texts or videos to the page. Landing pages with videos are 80% more likely to get conversions, so give your audience a fun little teaser about your webinar to finish the signup process.
It may seem intimidating to promote your webinar on social media. But if you have a solid digital marketing strategy in place, these platforms are a great instrument for targeting potential attendees for your webinar.
Article written by Ricci Jo
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