7 smart ways to use webinars beyond lead generation

At WebinarGeek, we see it all the time. Businesses using webinars for just one thing. Usually lead generation. Nothing wrong with that, but you’re leaving a lot of value on the table.

Webinars can do way more for your business. From sales to HR and customer success, there’s a webinar use case for every team.

In this blog, we’ll show you seven practical ways to use webinars in your business. Plus the benefits of each. Chances are, you’ll want to try more than one.

1. Marketing: More Than Just Leads

If you’re in marketing, you probably already use webinars to get leads. But that’s just the start.

You can also run marketing campaigns. Show your latest product live, answer questions, and create buzz. People love getting the inside scoop straight from the source.

Then there’s customer webinars. These are great for keeping your customers close. Teach them something new. Share a sneak peek of what’s coming. It builds loyalty and makes your customers feel appreciated.

Bonus tip: Record the webinar and turn it into blog posts. Take the key points from your webinar, add a short summary of the main insights, and you’ve got the foundation for a blog. You can even include a link to the recording or embed it, so readers can watch it back anytime. Or use the content for social media clips, or an on-demand webinar. More value, less effort.

Benefits:

• Build trust and show expertise

• Keep customers engaged

• Turn one webinar into a bunch of content

2. Sales: Webinars That Help You Close Deals

Webinars aren’t just for marketing. Sales teams can use them too.

Host product demos for multiple prospects at once, either live or on-demand. A live session is perfect if you want interaction and real-time questions. For prospects who prefer flexibility, you can offer an on-demand version they can watch whenever it suits them.

Not sure about inviting different prospects together? That makes sense. For some industries, like SaaS or coaching, a general product demo works well for a mixed group. But if your prospects need a more tailored approach, you can still use webinars. Just plan smaller, focused sessions for specific industries or needs.

Run live Q&A sessions where prospects can ask anything. Answer their doubts right there and then. That alone can help close deals faster.

For bigger opportunities, you can create a tailored pitch in a webinar format. Make it personal. Show prospects you understand their challenges and have the solution.

Benefits:

• Save time with scalable demos

• Close deals faster with live interaction

• Personalised webinars make a big impression

3. Training: Easy Learning for Teams and Customers

Training doesn’t have to be boring or expensive. With webinars, you can easily create engaging sessions without booking a venue, hiring trainers, or flying people in. Whether it’s a live session with interactive elements like polls and Q&A, or a recorded webinar that people can watch on-demand, it makes learning accessible and flexible. Webinars make it easy to train your teams, partners, and customers.

Need to onboard new employees? A webinar is the perfect way to introduce them to your company, culture, and tools. Host a live session to make it personal, or record it so new hires can watch it whenever it suits them. This way, everyone gets the same information, and you don’t have to repeat yourself each time someone joins the team.

Working with partners who need to understand your product? Host a dedicated training session for them. It helps partners get up to speed quickly, which means they can represent your product more effectively.

Customer education is another big one. When your customers know how to use your product properly, they’ll get more value out of it. That leads to fewer support questions for your team and happier, more loyal customers. 

Benefits:

• Scalable training without extra costs

• Flexible for remote teams and global partners

• Better product adoption

4. HR: Bring People Together

HR teams can get a lot out of webinars too. They’re a great way to onboard new employees, giving them a warm welcome and setting clear expectations from day one. Plus, you won’t have to repeat the same story over and over again. Just record it once and share it whenever you need.

Webinars also work well for Diversity, Equity & Inclusion (DEI) sessions. They create a safe space for open conversations, whether your team is remote, hybrid, or in the office.

Need to roll out new policies? Skip the long email and explain the updates live in a webinar. That way, everyone gets the same information and can ask questions if something’s unclear.

Benefits:

• Consistent messaging for everyone

• Easy to reach remote employees

• More engagement than email

5. Internal Communications: Keep Everyone in the Loop

Webinars are perfect for internal communication. Think of monthly all-hands where you share company updates, wins, and goals with the entire team. It’s an easy way to keep everyone aligned and involved, especially when your people are spread across different locations. A live webinar adds a human touch that an email or Slack message just can’t match.

Leadership Q&A webinars work really well too. They give employees a chance to ask questions directly to leadership, which helps build trust and transparency within the company. It’s a simple way to keep communication open and show that feedback goes both ways.

And when it comes to team-specific updates, webinars help ensure that everyone hears the same message at the same time. Whether your teams are in the office, working from home, or a mix of both, a webinar keeps everyone in the loop without the hassle of multiple meetings. Plus, when you record them, anyone who couldn’t make it live can easily catch up later.

Benefits:

• Stronger connection between teams and leadership

• Better understanding of company goals

• Clear, consistent updates

6. Customer Success: Help Customers Succeed

Webinars can seriously boost your customer success efforts.

Start with an onboarding series for new customers. Help them get started quickly and easily.

Then offer ongoing education. Teach advanced tips, showcase new features, or deep dive into best practices.

Want feedback? Host a webinar where customers can share their thoughts and experiences. It’s a great way to improve your product and keep customers happy.

Benefits:

• Better onboarding experience

• Higher product adoption

• Direct customer feedback

Pro tip: Create Live and On-Demand Content

Don’t let a good webinar go to waste. Always record it so you can use it again later. By building an on-demand content library, you create a valuable resource that people can access anytime it suits them. Whether it’s a product demo, a training session, or a customer webinar, your content keeps working for you long after the live session ends.

You can also use webinars to stream events, workshops, or conferences live. That means you’re not limited by the size of your venue or the location of your audience. Anyone can join from anywhere, and if they can’t make it live, they can simply watch the recording later. It’s an easy way to extend your reach and get more out of every event you host.

Benefits:

• Evergreen content you can reuse

• Reach a global audience without travel

• Boost your SEO with recorded content

Final Thoughts

If you’re only using webinars to get leads, you’re leaving a lot on the table. Webinars can help your sales team close more deals, make onboarding smoother, train your employees and partners, and even bring your internal teams closer together. It’s one tool with endless ways to create impact.

And the best part? You don’t need fancy setups or extra platforms to get started. One solid webinar platform like WebinarGeek is all you need to do it all.

Want to explore more use cases? Start with these practical tips:

1. Pick one new use case to try

   Already doing lead gen? Great. Next, try a customer webinar or an internal training session. No need to overhaul everything. Just start small and build from there.

2. Record everything

   Always record your webinars. That way, you can turn them into on-demand content, share them with people who couldn’t join live, or even cut them up into social posts and blogs.

3. Keep it interactive

   A webinar isn’t a lecture. Use polls, chat, and Q&A to keep things engaging. People stick around when they can participate.

4. Check your stats

   After the webinar, take a look at the data. Who joined, how long did they stay, what questions did they ask? This helps you make the next one even better.

5. Build a content library

   Don’t let your webinars disappear after one session. Build an on-demand library that’s easy for prospects, customers, or employees to access anytime.

Ready to try something new? WebinarGeek gives you everything you need to get started. And if you’re not sure where to begin, just try it out!

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