How to Get More People to Attend Your Webinar

Sharing your registration page early, choosing a time that works for your audience and sending reminders at the right moment can all help increase live attendance at your webinar. Our benchmark report, for example, found that 65% of registrations come in during the final week before a webinar. It also showed that webinars with a reminder email sent one hour before the start time have an average live attendance rate of 50.7%. These insights can help you plan and prepare your future webinars more effectively.

When Do Most People Register?

It turns out that most people sign up for a webinar during the week leading up to the event. Some even register in the final hour. This means people don't necessarily rush to sign up. However, there are several things you can do as a host during this period to encourage more registrations.

Tips:

• Publish your registration page and announce your webinar two weeks in advance.

• Send another email or share a post on social media during the final seven days before the webinar.

• Keep your registration page open until the webinar starts.

How to Find the Best Time for Your Audience

It's important to understand your audience's daily routines and experiment with different time slots. For example, you could start by scheduling a webinar at 3:00 PM. According to our benchmark report, this time slot has the highest attendance rate (56.3%). You could then try hosting similar webinars at 11:00 AM, which has the second-highest attendance rate (54.3%). By comparing the results, you can find out which time works best for your audience.

You can also host webinars in the evening, but our benchmark report shows that attendance tends to drop later in the day. The average attendance rate is 53.1% at 6:00 PM, compared to just 34.2% at 8:00 PM.

Don't forget about those who couldn't attend your webinar live. On average, they watch the replay four days after the event. It's therefore worth including replay views in your webinar's total reach. This gives you a more complete picture of how many people your webinar has reached.

A Small but Important Reminder

By the time your webinar starts, some attendees may have already forgotten about it. That's why sending a timely reminder email is so important.

A reminder email can make a big difference to your live attendance rate. Since people often register days or even weeks in advance, the timing of your reminder email matters.

So, when is the best time to send your reminder email?

• 1 hour before: 50.7% of registrants attend live.

• 2 hours before: 48% of registrants attend live.

• 15 minutes before: 44.6% of registrants attend live.

• At the start of the webinar: The average live attendance rate is just 24.6%.

To make things easier, Webinargeek allows you to schedule reminder emails automatically.

Turn Your Registrations into Actual Attendees

Getting more registrations is great, but ultimately, you want people to actually show up and attend your webinar live. By sharing your registration page early, experimenting with different time slots and sending reminder emails at the right moment, you can increase your chances of getting more people to attend.

Don't forget about those who watch the replay afterwards, either. By looking at both live attendance and replay views, you get a more complete picture of your webinar's reach and overall success. This way, you can use the insights from each webinar to make your next one even better.

Frequently Asked Questions

How can I get more people to register for my webinar?

Promote your webinar across different channels, such as email, social media and your website. Make it clear what attendees will learn and why it's worth joining.

How can I make sure people actually attend my webinar?

Send timely reminder emails, choose a time that suits your audience and make the registration process as simple as possible.

What is a good attendance rate for a webinar?

A good attendance rate depends on your audience, topic and promotional strategy. Compare your own results with industry benchmarks to see how your webinar is performing.